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Victorinox at first kept the Wenger brand intact, but on 30 January 2013, the company announced that the Wenger brand of knives would be abandoned in favour of Victorinox.The press release stated that Wenger's factory in Delemont would continue to produce knives and all employees at this site will retain their jobs.Wenger has advertised as the Genuine Swiss Army Knife and Victorinox used the slogan, the Original Swiss Army Knife.In 1921, as the company started using stainless steel, Elsener's son, Carl Elsener, renamed the company to "Victorinox", incorporating the abbreviation "inox" for acier inoxydable, the French term for stainless steel.Also in 1909, on the death of his mother, Elsener named his company "Victoria", after her given name, in her honour.
Originating in Ibach, Switzerland, the Swiss Army knife was first produced in 1891 after the company, Karl Elsener, which later became Victorinox, won the contract to produce the Swiss Army's Modell 1890 knife from the previous German manufacturer.
These attachments are stowed inside the handle of the knife through a pivot point mechanism.
While the handle of the Swiss Army Knife is usually depicted in its traditional red color, other colors, textures, and shapes have appeared since 2006.
Elsener used the Swiss coat of arms to identify his knives beginning in 1909.
With slight modifications, this is still the company logo.