Cupid on line dating
) is an American-based, internationally operating online dating, friendship, and social networking website that features multiple-choice questions in order to match members.
It is supported by advertisements, by paying users who do not see ads, and by selling user data for data mining.
Rudder attempted to defend the company, in part by suggesting that it would be unethical not to experiment on users: I think part of what's confusing people about this experiment is the result ...
this is the only way to find this stuff out [what actually works for a dating site], if you guys have an alternative to the scientific method I'm all ears.
Although the company later clarified that nicknames or initials would be acceptable, and it has been noted that unlike other dating sites that encourage the use of first names, Ok Cupid "encourages long profiles full of intimate details, including candid answers to questions about sex and politics", making connecting that information with a real name more problematic to users.
Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.In May 2016, a team of Danish researchers have made publicly available the "Ok Cupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on Ok Cupid for research purposes (e.g., for psychologists investigating the social psychology of dating).In December 2017, Ok Cupid rolled out a change that would require users to provide their real first name, in place of a pseudonym as was previously encouraged.Any adult may join the site and all users may communicate with others via private messages or an instant messaging "chat" function.Ok Cupid was the first major dating site to offer unlimited messaging free of charge, although this was limited in late 2017 when Ok Cupid's official blog announced the site is "getting rid of open-messaging" and making sent messages invisible to the recipient until they in turn interact with the sender.